Craft Your Story, Define Your Brand: An Atypical Personal Branding Guide

Algorithms are shady. Platforms change them at whim and leave creators and entrepreneurs adjusting their lives to formulas, instead of making strategic decisions based on their actual brand. But things are changing - people are tired of the noise and getting wary of brands that feel too slick and shiny. They're looking for connection. For something that feels real.

The Craft Your story, Define Your Brand guide is designed to help you unplug from the matrix of vanity metrics and unlock the power in your story, clarify the value of your personal brand, and connect with your people.

Who is this guide for?

Creators bogged down by the content grind, entrepreneurs who want to strengthen their personal brand, professionals embarking on a pivot... Anyone struggling to define their brand or overwhelmed by the crowds and noise of the current landscape.

Whether you're looking to pivot into something new, refresh your current approach, or start from scratch, this guide is for you.

How is this guide different?

This guide isn't generic quick-fix branding advice. It's 200 pages focused on the foundation of your personal brand - YOU. 

It also isn't another workbook you'll half-complete and then forget about. This is something you'll pull out over and over again as you're creating your brand assets, planning content, mapping strategy, and planning your quarters. 

What's Inside: 

• A deep dive into your personal brand story and superpower
• Worksheets and exercises for every part of your brand-building journey
• A roadmap to help you clarify your brand foundations like your why, your mission, vision, and niche
  
• Practical, actionable content to keep you moving forward

What Craft Your Story, Define Your Brand is not:

This is not a set of quick tips to hack your branding. In fact, I encourage you at multiple points to take your time with the work.

It's also not an exhaustive brand guide. There will be more for you to do after you've completed the work here, but this gives you a clear and solid foundation about who you are, what you offer that's unique, and who you're talking to, plus points you in the right direction for your brand's future. The rest is up to you! 

Branding and marketing are continuous, ongoing practices as long as your brand exists. But getting this part right will make everything that follows much easier.

Use as an ebook or download and print at home! 

You will receive a separate email with your download link immediately following your purchase.